8
min

The use of artificial intelligence or AI in businesses

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Publié le
25/4/2024

Artificial intelligence (AI) technology encompasses various techniques and technologies.

AI was developed in order to be able to think like human beings by identifying the mechanisms of human intelligence.

In order to achieve this goal, two ideas have been developed and incorporated into the development of artificial intelligence: machine learning and deep learning.

Machine learning, also known as machine learning, involves training computers to learn in the same way as humans, using data interpretation.

Then, thanks to this learning, machines can perform a specific action without needing to rely on specific instructions, or solve problems properly.

Deep learning, also called deep learning, is a more in-depth branch of machine learning.

The aim is not to involve humans in the AI learning process, by focusing exclusively on data so that they can develop their skills.

By using these concepts, AI has the ability to perceive, understand, act, and acquire knowledge over time.

After being implemented on machines, artificial intelligence can be used for multiple missions, such as simplifying and optimizing certain tasks.

Artificial intelligence is experiencing increasing growth within companies, in all areas of activity.

Leaders and managers face a major challenge: to adjust their leadership in order to better understand and use this technology.

What are the benefits of artificial intelligence?

The use of artificial intelligence offers numerous benefits.

Overall, it aims to improve efficiency and procedures. Regardless of the size of the company, productivity is one of the major challenges in the digital age.

Thanks to AI, it is possible to have a significant improvement in processes and to automate certain frequent and repetitive tasks.

In this way, employees can increase their performance and be more productive in their tasks. AI makes it possible to eliminate unnecessary steps, reduce errors, and offer more freedom to business members by saving them time.

Although initially, investing in AI requires a budget, it is important to note that in the long term, this allows better management of resources and therefore a reduction in costs.

Given its ability to automate various tasks, it makes it possible to avoid spending money on other tools.

In addition, its ability to complete the tasks of several people, more quickly and without errors, allows you to save money and not lose money.

Another advantage is that with artificial intelligence, companies can optimize customer targeting by analyzing large volumes of data.

This has positive effects on profitability. On the other hand, good use of AI improves customer relationships because the company can better satisfy users and meet their needs.

What are the 3 types of AI?

Three categories of AI exist: narrow artificial intelligence, strong artificial intelligence, and conscious artificial intelligence.

The categorization of AI technologies is based on their ability to replicate human characteristics, the technology they use to do so, their real-world applications, and theory of mind.

All artificial intelligence systems, whether real or hypothetical, are classified into one of these categories using these characteristics as a reference.

  • Narrow artificial intelligence (ANI), which has limited capabilities.
  • General artificial intelligence (ACTED), which is up to human capabilities.
  • Conscious artificial intelligence, also called artificial superintelligence (ASIA), whose abilities are superior to those of humans.

Narrow artificial intelligence (ANI), a weak and narrow AI

The only type of artificial intelligence that has been widely developed so far is narrow artificial intelligence (ANI), also known as weak AI or narrow AI.

Narrow artificial intelligence has a specific objective, it is specially designed to perform specific tasks such as facial recognition, voice recognition via voice assistants, driving a car or even searching on the web.

She is extremely smart at completing the specific task she is programmed to do.

It is an operational AI with a set of constraints and limitations, which is why this kind of AI is often referred to as weak AI.

Narrow AI does not replicate or imitate human intelligence; it is limited to simulating human behavior based on a series of parameters.

Narrow AI uses artificial intelligence to complete tasks using natural language processing (NLP).

Chatbots are a great example.

AI is designed to interact with humans in a natural and personalized way by understanding speech and text in natural language.

Narrow artificial intelligence is extremely simple, it does not have memory or data storage.

Artificial General Intelligence (AGI), a strong and profound AI

General artificial intelligence (ACTED), also known as strong or profound artificial intelligence, refers to a machine that has intelligence that mimics human intelligence and behavior, with the ability to learn and apply its intelligence to solve problems.

AI has the ability to think, understand, and act in ways that are incomparable to that of an individual in a specific situation.

This AI promotes experiential learning by not only improving the efficiency of certain tasks, but by developing the ability to apply the knowledge gained through experience to different situations.

Based on theory of mind, this AI has the ability to recognize human needs, emotions, beliefs, and thought processes.

Artificial intelligence (ASI), conscious and emotional AI

ASI is the hypothetical AI that is not limited to reproducing or understanding human intelligence and behavior.

ASI is located where machines become self-aware and exceed the capabilities of human intelligence and abilities.

Artificial superintelligence represents an evolution of AI that is so close to human emotions and experiences that it is not limited to understanding them, but evokes emotions, needs, beliefs, and desires that are unique to it.

What are the challenges of AI?

Artificial Intelligence is experiencing rapid growth, offering exceptional opportunities to businesses of all sizes.

Thus, the main difficulty lies in the effective and ethical integration of AI, whether in business operations or in improving business and administrative processes.

Artificial intelligence, using machine learning and neural networks, can also require changes in the way businesses process their data.

AI systems need massive amounts of high-quality data to be effective.

It is therefore essential for businesses to establish robust systems in order to collect, manage, and maintain this data.

In addition, it is useful for businesses to become more familiar with neuroscience at work.

Also, AI could require changes in the way businesses communicate with their customers.

Artificial intelligence systems can offer tailored and effective customer experiences, but they can also create concerns about privacy and trust.

It is therefore essential for businesses to ensure clear and open communication with their customers regarding their use of AI.

Thus, the integration of AI requires a thorough reflection on the organization and functioning of your company.

Also, it is important to work on the skill flow, a key element in the success of a company's performance.

Why do businesses use AI?

AI is having an impact on how businesses approach customers.

By 2025, AI is expected to contribute to 60% of business activities, making tasks easier and smarter.

In addition, it saves time for many tasks and saves money thanks to its ability to reduce expenses.

Artificial intelligence is not limited to sales. It also allows businesses to make informed decisions when it comes to selling their products.

In short, artificial intelligence is not limited to a whimsical idea when it comes to marketing and sales.

Artificial intelligence allows businesses to sell products to the individuals who want them and anticipate events that may occur in the future, significantly improving the buying and selling experience for all parties involved.

Finally, the role of AI in risk management and fraud detection is also crucial in protecting businesses.

How can businesses use artificial intelligence?

An advantage of AI is its personalization.

When businesses create unique items for their customers, 80% of people tend to buy them.

Artificial intelligence also anticipates future customer actions using predictive analytics.

Businesses that do this way attract the interest of 73% more people.

For example, Salesforce, a renowned CRM company, uses artificial intelligence to anticipate customer needs, allowing sales teams to be more productive and generate more revenue.

And that's not limited to sales. AI also plays a role in customer satisfaction. The perfect case to illustrate this is Zendesk, which uses AI to solve problems more quickly, making customers happier.

Another case is HubSpot, which uses AI to get 42% more people interested in the products they sell.

AI is changing the way businesses behave towards their customers. This gives things a personal dimension, and makes it possible to determine future actions.

AI is also useful in the financial field.

BlackRock and JP Morgan Chase are players who are using this technology to make more informed financial decisions and eliminate the risk of fraud, which increases the security of banking transactions.

As another example, robo-advisors like Wealthfront manage $25 billion by using artificial intelligence to design financial plans that appeal to young people.

AI can therefore also facilitate the flow of money.

Finally, AI knows what customers are buying. AI is used by companies such as Facebook and Google to deliver ads that correspond to the interests of Internet users.

This promotes better selling of products and increases customer satisfaction.

Artificial intelligence also allows businesses to predict future events. Artificial intelligence also allows businesses to determine what individuals could buy next.

Other uses of AI in businesses

Artificial intelligence can also be used for two major tasks, rapid prototyping and design improvement.

AI makes it quick and easy to create new things. In addition, it offers the possibility of conducting product tests.

This technology makes it possible to ensure the proper functioning of new productions even before they are created.

These tests have the ability to quickly identify problems and resolve them. This offers businesses the opportunity to save time and money.

Also, this technology is used massively in the banking field to avoid fraudulent transactions.

Artificial intelligence monitors all trade and quickly spots anything that is deceptive.

It is estimated that AI could help banks save $447 billion by 2023 by quickly identifying negative elements.

For example, it has the ability to spot unusual transactions and prevent fraud, ensuring everyone's funds are safe.

Companies that use artificial intelligence for this purpose are seeing a significant decrease in fraudulent activities.

Finally, AI is also used AI in video stream analysis solutions, especially used in video surveillance.

We invite you to discover William Eldin, CEO of XXII, European leader in computer vision (Computer Vision) through our podcast.

Better understand leadership in the age of artificial intelligence through coaching

Predictive systems and machine learning algorithms have opened up new perspectives in various fields.

The rise of artificial intelligence is rapid, even unpredictable, with the potential to change the way businesses operate and interact with customers.

In this situation, current and future leaders must adjust and exploit the opportunities offered by artificial intelligence, while facing the challenges it represents.

Set up a adaptive and flexible approach in response to the rapid evolution of AI technologies is a necessity for businesses.

Leaders who want to thrive in an ever-changing digital environment need to acquire critical skills such as the ability to capture and use data, as well as the ability to communicate effectively with technical and non-technical teams.

It is also necessary to be able to adopt a development mindset that focuses on lifelong learning.

With a effective AI management, businesses can have positive impacts in innovation.

In order to prepare for this new environment, leaders have the opportunity to follow specialized training courses in artificial intelligence or digital leadership.

Leaders who seize this opportunity are better prepared to lead their businesses into a successful future.

To prepare for it and to be able to adapt their leadership, companies are also turning to coaching.

Calling on a professional coach allows you to significantly improve your managerial leadership in a constantly evolving technological context.

In the age of digital technology and artificial intelligence, the major challenge for managers is to know how to combine management with emotional and relational intelligence.

Visconti, a company specialized in coaching executives and managers, can help you improve your leadership, and assist you in defining the leadership type that looks like you.

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9
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Artificial intelligence

The use of artificial intelligence or AI in businesses

Publié le
15/4/2025

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