The development of the skills of management teams, as well as those of employees, is the essential driver for the growth of a company.

However, using coaching is the best solution to help employees perform.

According to a 2022 study carried out by the OPIIEC (Observatory of various professions including those in the Council), 81% of companies that used a coaching service are satisfied with its benefits for the company.

What is the impact of professional coaching on business performance?

What levers does this practice act on?

Are there figures that demonstrate the benefits of coaching actions?

Discover our overview of the benefits of coaching in the business world.

What does business coaching consist of?

The role of a business coach

When it comes to a certified coach, this coaching specialist is a major player in the development of individuals and teams within their professional activity.

Its role is to facilitate individual and collective awareness of their strengths and weaknesses, and then to guide them to put in place strategies to achieve their goals.

Intervening on an ad hoc basis, or most often during regular sessions over a given period of time, a coach helps the participants of his sessions to get out of their daily routine to analyze their situation from another angle.

This companion thus leads them to consider new solutions to the problems which they confront simply by changing their perspective.

Instilling new motivation through his encouragement, a professional coach leads everyone to start a process that will allow them to reveal their full potential.

The goals of business coaching

The essential objective of a business coach is to activate levers that promote company performance while improving the well-being of employees in the structure.

Develop staff skills

Whether it's technical skills (Hard Skills) or behavioral skills (Soft Skills), coaching follow-up aims to enable an organization's staff to develop new skills.

The result is an improvement in their individual performances in their respective fields of activity, but also the sharing of knowledge and peaceful interpersonal relationships between members of the same team.

The development of soft skills in particular, offers a positive impact on a company's performance.

In fact, the Soft Skills facilitate collaborative and relational work with visible effects on:

• relationships between colleagues
• supplier relationships
• customer relationship

but also on employee loyalty, which indirectly has an impact on productivity, as well as on the quality of products and services.

However, coaching (especially if it is personalized coaching carried out at the request of the employee) is the most effective option for developing the human qualities of employees within a company.

Promote employee engagement

An employee who is fully involved in the evolution of his company is a valuable asset.

Indeed, the latter then shows great motivation, counting neither his hours nor the energy spent to make a project successful.

But in order to commit, an employee expects a recognition of the quality of his investment by his employer.

She finds a very favorable way of expression with the proposal of a professional coaching.

Indeed, this service offers the coachee an opportunity to express his expectations, to have his strengths recognized, and for managers to develop a relationship of trust.

‍Listened, the employee then feels valued and manages to find its rightful place in society.

Recognized in this way, thanks to the verbalization established by the coach, employees gain in motivation, which also contributes to increase their loyalty rate to the structure.

However, this data is one of the elements that prove to be decisive for the performance of each organization.

Optimizing communication and collaboration

Requiring analysis and verbalization work, business coaching promotes open communication between team members and makes collaboration easier.

Enabling everyone to gain confidence and better understand their colleagues, a coaching action encourages everyone to share their ideas, share their experience and to put their skills at the service of the common project.

So many elements that allowincrease the cohesion of employees and their collective effectiveness.

Improving the well-being of employees

This may seem obvious, but it is never useless to recall certain fundamentals: a fulfilled employee is more efficient than a stressed and inhibited employee.

And coaching is one of the best tools for companies to improve the well-being of their employees.

As mentioned above, coaching allows you to confide in yourself and to free your speech.

But support specialists often take advantage of their interventions to present a wide range of practical tools for help maintain health and quality of life at work (QVT).

Indeed, this question is now one of the major concerns of HR, which must protect not only the physical health of employees, but also their mental health.

However, thanks to the implementation of a team coaching action, it is possible to changing professional practices for:

• maintaining the quality of the working atmosphere (by optimizing the organization and the living environment)
• enable teams to perform better by focusing on goals (by improving the management of relationships between employees and stress management)
• promote a balance between professional and personal life (by taking into account the expectations of employees concerning their schedule).

These are three points that have a strong impact on the mental health of staff and on their performance within the company.

Encouraging leadership

Finally, if we had to mention a last objective of professional coaching that also has a very positive impact on performance, we could mention the expansion of skills in leadership of high-potential employees.

Indeed, by promoting the self-confidence of individuals, coaches manage to develop leaders who can inspire and motivate other members of their team.

Who is affected by business coaching?

For a long time reserved for managers and managers, this type of coaching has gradually been democratized.

Thus, nowadays, all employees can now benefit from coaching.

Moreover, if a professional coaches the members of a large-scale company, the benefits are multiplied tenfold.

Indeed, all the changes made on each individual have an exponential impact on the performance of the global structure.

What form can professional coaching take?

While coaching generally aims to make the team perform in order to increase the productivity of the group, individual support also makes sense within a company.

Indeed, as we have previously, the increase of well-being at work, the increase of self-confidence, the development of leadership, as well as the improvement of various skills. of each employee have a strong impact on their efficiency.

Individual professional coaching

This is a specific individual coaching since, unlike personal development coaching or sports coaching, this service involves a tripartite relationship between the coach, the coachee and the company behind the sessions.

Moreover, for the coach, this sometimes implies a ethical dilemma due to the need to find the right balance between respecting the confidentiality due to the coachee and the obligation to provide constructive feedback to the HR manager or manager.

Concretely, this individual coaching thus gives rise to three periods of reporting to the company representative: before the start of the support to take stock of the company's expectations, half of the coaching sessions to make an intermediate point and at the end of the coaching practice.

This atypical situation also arises when it is the manager himself who is accompanied.

Indeed, the latter may have personal interests that diverge from the interests of the company, with for example the desire to take a certain distance from his function and to devote time to other projects or the need for professional development.

Nonetheless, a executive coaching is essential, since it is for him one of the few possible spaces of expression to discuss his professional difficulties, his questions, his regrets that he must keep quiet on a daily basis.

Team coaching

For its part, the collective coaching process (also called systemic coaching) aims to develop collective intelligence conducive to the performance of the structure.

Spreading over 9 to 12 months, this coaching then consists in focusing on improving communication within the organization and on establishing a good dynamic of cooperation by streamlining relationships.

Mixed coaching

Coaching can also take a mixed form, offering group coaching and individual support for employees and managers on a voluntary basis.

This demanding care usually extends over more than one year, but has the advantage of taking into account both individuals and the collective in order not only to to make the company perform, but also to allow everyone to thrive.

The impact of professional coaching on society and its results

Business coaching allows teams to meet several challenges that we detail below.

But this support has also been the subject of impact studies with several numerical results carried out by various organizations including the International Federation of Coaches (ICF).

However, nothing beats quantifiable benefits to fully understand the benefits of having your employees supported by a business coach.

4 results of professional coaching on team performance

Employees aligned with clear values and goals

La The power of professional coaching allows team members to Clarifying their goals, defining a strategy, while building on common values.

An alignment then takes place within the team, which develops or regains the pleasure of working together to make their project a reality.

Communication at the center of a fruitful collaboration

Coaching also places communication at the center of management by allowing each member of the team to develop their skills in this area.

However, quality communication improves collaboration for much better results.

Creative solutions to defuse conflicts and meet challenges

Based on their professional experience, a coach generally offers companies training in managing conflicts and obstacles.

Because, at one point or another, every organization is confronted with this type of situation that it must face.

However, his know-how allows this support person to bring out innovative solutions that help teams overcome obstacles and bounce back for greater performance.

Confident and autonomous employees

As mentioned above, coaching sessions strengthen the confidence of the teams in themselves and in their colleagues.

This cohesion then encourages autonomy and initiatives, making the company ultimately more creative and innovative, which helps it to make a difference in a highly competitive market.

The impact of professional business coaching in figures

Even if the benefits of coaching seem obvious, nothing beats numbers to convince yourself ofpositive impact of professional coaching on company performance.

However, these speak for themselves. Thus, according to the ICF PWC 2021 study, The benefits of business coaching amount to more than 5 times the amount invested.

If you want more details on the impact of coaching on performance, you can also refer to the Gallup* report on the impact of working conditions in the world (based on a survey conducted among 155 countries).

However, this leads to the conclusion that companies using professional coaching see their performance increase at various levels.

Impact of professional coaching on business results

- Employee engagement +9 to +15%

- Customer loyalty +9 to +15%

- Sales +10 to 19%

- Profit +14 to 29%

Source: Gallup report, 2017

How to measure the benefits of coaching on business performance?

In fact, when setting up coaching within your structure, it is important to develop a plan to assess its effectiveness.

To do this, the HR department must therefore define and analyze key performance indicators (KPIs).

This monitoring thus makes it possible to measure the progress and to adjust the coaching plan gradually.

The key performance indicators of professional coaching in business

The selection of indicators varies according to the goals of each company. However, here are the 5 KPIs that are generally recognized as relevant for the evaluation of professional coaching:

• employee engagement
• staff retention
• skills development
• improving individual performance
• the return of staff involved in coaching.

Analysis of business results following coaching

Beyond individual developments, measuring the effects of coaching on the results of society is just as fundamental.

In order to carry out this analysis, the management team can refer to three types of data:

• the work climate
• performance indicators (quality of work, productivity, turnover)
• the return on investment of coaching.

Given the impressive results of coaching on corporate culture and its impact on productivity, and ultimately on company figures, we understand why this activity is experiencing a good exponential growth.

However, for optimal efficiency, it is necessary to contact experienced professional coaches who know the business world perfectly.

So, if you too want to create optimal working conditions for your employees, seek to develop cohesion within your teams and boost your results, contact us to implement the development of your team managers, a executive coaching Or a global business coaching.