The reputation of a company and its manager are closely linked. Maintaining a good reputation externally as well as internally is a job to be done on a daily basis.
Mastering social networks is an important point in maintaining the public reputation of the manager. But it's also about being vigilant about what the members of his team think of him.
Their feedback is essential both to the smooth running of the company and to maintaining a caring climate. So, how do you manage your reputation and take care of your image?
The image of a manager at work is created around his relationship with teams, his decision-making, his communication. But also and especially in its address to employees. He must therefore work on his management style in order to adapt it to his teams and to reflect the image of an accessible manager, invested in the company's mission.
Having a good attitude and a leadership posture can be worked on! The behavior, the reactions and the presence of the manager forge his reputation. He must therefore be attentive and learn to behave in line with his position and his management while being in sync with his teams.
The manager must share his know-how in order to advance and help his teams. The exchange of knowledge is a collaborative tool with multiple qualities.
It allows everyone to learn new skills, methodologies, knowledge but also allows the manager to reassure his team by showing him that he has skills and knowledge that he is ready to put at the service of the collective.
Working on their weaknesses allows the manager to progress and to be able to broaden the spectrum of his influence. But also, it shows the teams that he is still learning, learning and wanting to improve his skills.
Decision-making is crucial for the leader. He must know how to be firm and to help when needed. He has the last word. As part of the company's long-term vision, he is the guarantor of the successful execution of projects in order to achieve its goals.
In addition to firm decision-making, the company manager must demonstrate unwavering involvement in the projects of his structure. This will show its investment to its team and will be a motivator for employees.
The image that teams have of the manager is very important, but he must also maintain his reputation outside the company, especially on social networks.
With them, he can share his activity, the victories and challenges of his company. Nowadays, the need to be active online is essential. So that customers and partners know the company's activity and its influence.
It is therefore necessary to maintain a good image with online interventions that make sense.
And with the manager, it is the image of the whole company that is at stake. It is then necessary to find the right balance between what your image as a manager reflects, and the reputation of the company.
Building and working on your image and reputation are not easy things. In order to take a step back more, it is interesting to set up coaching.
Executive coaching allows the manager to let the coach intervene in order to collect feedback from employees. He will then be able to know what the image he is sending is and identify the problems encountered in order to improve.
Professional coaching allows you to work on different aspects of leadership management according to the needs of the manager concerned. It can be:
If the manager encounters problems with his team that require further support in solving problems, team coaching is recommended.
The dynamic of a team certainly depends on the image it has of its manager but also on the well-being of everyone.
This image is sometimes linked to the management style adopted or to conflicts management concerns. Team coaching is then effective.
The image returned by the manager is a direct mirror of his leadership and his posture as a company manager.
It must therefore be flawless internally and externally. While communication is central, taking a step back is just as important to know where to improve.
Calling on a coach to see things more clearly can then be a valuable help.
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