8
min

The challenges of intergenerational management for innovation

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Publié le
8/1/2025

In a constantly changing world of work, companies must constantly adapt to remain efficient.

Among the many challenges to be met, managing different generations within the same team is a crucial issue. Well managed, this mix of profiles and experiences can be a real asset: it promotes innovation, the complementarity of skills and collective dynamism.

Conversely, without an adapted approach, generational diversity in business can generate tensions and misunderstandings.

How to implement effective intergenerational management to create synergy between generations and get the best out of it?

After reviewing the specificities of the generations brought to collaborate, we will see why this diversity is an opportunity, before exploring the challenges it poses and the strategies to be put in place to overcome them.

What is intergenerational diversity?

With 50% of the population over 45 in 2025, it is now common to see up to four generations working together in the same company. Each of them grew up with different points of reference, values and professional expectations that should be known to facilitate understanding and caring:

  • The Baby Boomers (1946-1964) : Loyal and committed to job stability, they value experience, respect for hierarchy and the recognition of their skills and know-how.
  • Generation X (1965-1980) : Independent and pragmatic, she values the balance between professional and personal life and knows how to adapt to technological developments.
  • The Millennials (1981-1996) : Born with the rise of digital technology, Generation Y is looking for meaning in their work, flexibility and innovative ways of collaboration.
  • Generation Z (1997-2012) : Ultra-connected and sensitive to societal and environmental issues, it favors speed, efficiency and instant communication.

Why encourage collaboration between generations in business?

More and more companies are relying on multi-generational teams, convinced that diversity and inclusion boost overall performance. The objective is not to oppose generations or maintain stereotypes, but on the contrary to value their differences in order to create a richer and collaborative work environment.

Effective intergenerational management makes it possible to:

  • Strengthen cohesion and motivation : by valuing the links between generations at work, mutual aid and mutual recognition are developed. In this way, everyone can find their place and thrive.
  • Encouraging the transmission of knowledge : seniors share their experience, while younger people bring mastery of new technologies and a fresh perspective.
  • Boosting innovation : the diversity of points of view enriches decision-making and encourages more creative approaches to developing new products and services.

What is the impact of intergenerational thinking on innovation?

Intergenerational diversity within a company is a real driver of innovation and creativity. By comparing their ideas, employees of different ages enrich their visions of the world.

Young people bring new perspectives and innovative approaches, while the most experienced ones share their know-how and their network, thus facilitating the implementation of innovations.

What are the challenges and levers for improving intergenerational cohesion at work?

With a multigenerational team, managers and managers face a series of challenges to overcome in order to create synergy. It is important to take stock of these and then review the existing levers to overcome them.

The main challenges of intergenerational management

The age gap may be a source of difficulties for teams of a company with the onset of tensions or a drop in the motivation of some employees. So here are the challenges that management will have to meet.

  1. The fight against prejudices
    Generalizations about the behaviors of different generations can skew interactions. Adopting a neutral and non-judgmental perspective is essential to take advantage of each person's unique qualities.
  2. The establishment of a cooperation
    A successful team is not only composed of the best individual talents, but of complementary people, evolving in an optimal working environment.
  3. Improving communication
    Each generation has its own habits: baby boomers prefer face-to-face meetings, while younger people prefer fast digital exchanges. Finding the right balance is crucial to avoid misunderstandings.
  4. Managing and aligning expectations
    Aspirations vary according to age: hierarchical progression for some, personal development and societal impact for others. Managers must reconcile these different expectations with the goals of the company.
  5. Adapting to technology
    Integrating new tools while ensuring training and adoption by all generations is a major challenge.
  6. The motivation
    Motivation drivers vary: security and career for some, freedom and learning for others. It is essential to offer recognition methods adapted to everyone.

Examples of management strategies to overcome stereotypes and promote collaboration

Each generation reacts differently to corporate culture and management methods. Here are some methods of Leadership management that make it possible to adapt to each profile to better federate:

Seniors

  • Valuing their experience through public recognition.
  • Encourage transparency and inclusiveness in decision making.
  • Promote a dynamic and energizing work environment.

Generation X

  • Establish a relationship of trust and autonomy.
  • Offer flexibility and a stimulating work environment.
  • Implement reverse mentoring to promote technological exchanges with young people.

Generation Y

  • Provide clear and honest leadership.
  • Offer a structure and specific objectives while allowing initiatives.
  • Encourage the use of new technologies.
  • Allow for practical learning challenges and opportunities.

Generation Z

  • Encourage authentic and transparent communication.
  • Encourage flexibility and hybrid work to adapt to their expectations.
  • Highlight the values of inclusion, diversity and societal commitment.
  • Offer continuous learning opportunities with interactive and digital formats.
  • Establish a collaborative management by integrating their ideas and by promoting their creativity.

Promote intergenerational interactions by creating a harmonious work environment

It is important to remember that these recommendations remain generalities and that each individual has their own uniqueness.

The challenge of intergenerational management is therefore to adopt a flexible and inclusive approach, promoting enriching collaboration within companies between all generations. Two practices are particularly appropriate:

  • Intergenerational mentoring vs reverse mentoring : in its traditional form, mentoring invites the most experienced to pass on their business expertise to the youngest. In its innovative version, the youngest train their elders on subjects such as digital technology. As for cross-mentoring, this method allows different generations to exchange their skills and know-how.
  • Awareness-raising training and workshops : these actions aim to help generations better understand the expectations and methods of communication of each one, and thus to avoid misunderstandings.

Examples of good practices in intergenerational management

To avoid tensions between employees and take advantage of this diversity, companies can implement concrete, intergenerational and inclusive HR actions. Among these, here are the most popular:

  • Junior-senior sponsorship or intergenerational onboarding : As soon as they join the company, a young employee is supported by a more experienced employee, which promotes the integration and sharing of skills.
  • Job sharing : Two employees from different generations share the same position, combining experience and new approaches.
  • Working in project mode : this practice consists in setting up multigenerational teams on specific missions to encourage the exchange and complementarity of skills.

In addition, simple adjustments in daily communication can make a difference: encourage more informal exchanges, relax certain conventions (such as systematic vow), and use collaborative tools adapted to the habits of each generation.

Several large companies such as L'Oréal or Renault have successfully capitalized on generational diversity and have been able to develop an inclusive work environment by adopting this type of best practices that value the skills and experiences of all employees regardless of their age groups.

What skills are needed for effective intergenerational management?

For harmonious collaboration between different generations and cultures to work in business, it is essential to involve all departments. But in concrete terms, how do you achieve this as a manager? Here are five ways to explore.

1. Encouraging team spirit

A multicultural team manager must promote collaboration between employees of various profiles, whether of different ages or origins. The aim is for everyone to feel valued and recognized in their work.

This involves taking into account the cultural references of each employee. For example, organizing a team meal or a team building activity can be a good way to create relationships, by promoting informal exchanges and better integration within the group.

2. Implement an HR policy focused on diversity

The company, and in particular human resources, must guarantee equal opportunities, whether in recruitment or in professional development. Skills should take precedence over criteria such as origin, age or ethnicity.

Failure to respect this principle can have serious consequences: some companies have been convicted of discrimination, such as a recruitment firm from Lyon, a subsidiary of MRI, in August 2024, which was prosecuted for writing a job offer that included age criteria.

3. Adapting your communication

Communication methods vary between individuals: language, expressions, but also behaviors are key elements. A manager must listen and empathize with his employees. He must also understand how his employees perceive aspects such as working time or holidays, which may differ depending on cultures or nationalities.

4. Take an interest in the specificities of each

Cultural diversity, diversity of experience..., managers who make the effort to take an interest in the specificities of their employees create a more inclusive and effective environment.

5. Anticipate and manage misunderstandings

The same gesture or the same expression can have very different meanings from one country to another. Likewise, some behaviors can be poorly experienced depending on age. In a multicultural or intergenerational team, misunderstandings can occur. It is therefore crucial to pay attention to these differences in order to avoid tensions and promote a serene working climate.

To conclude, managing intergenerational teams is a real challenge, but also a great opportunity. By establishing inclusive and caring management, which focuses on the complementarity of talents, companies can not only strengthen their internal cohesion, but also gain in performance and innovation.

The challenge is therefore clear: to transform generational diversity into a strategic asset. But to achieve this, a coaching managers may be necessary to enable them to develop the appropriate skills.

Table of contents

10
min
Management

The challenges of intergenerational management for innovation

Publié le
28/3/2025

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